“Bhaiya, order dekar 15 min ho gaya hai. Order ab tak nahi nikla!” — Quite often, our outlets receive calls that start with this familiar line.
The world is moving fast, and everything is expected at the snap of a finger. We’ve transitioned from 30-minute pizza deliveries to the new trend of 10-minute delivery for almost any food. The excitement of getting food delivered in just 10 minutes is undeniable, and some even find it amusing to criticize the delivery personnel or the aggregator if the food arrives in the 11th minute (sic).
While the front-end experience of 10-minute delivery is thrilling, we rarely pause to consider the back-end processes. How can food be prepared and delivered in just 10 minutes?
Most often, it’s precooked, processed, or frozen food that’s simply reheated and shipped to you. A vast majority of such food items have fewer nutrients and more harmful ingredients compared to freshly prepared meals. For a deeper understanding, we recommend watching the video from #GravitasPlus.
Ingredients that extend the shelf life of processed foods can ironically reduce your lifespan.
At our outlets, even something as simple as idli and vada is cooked fresh to order. Yes, it takes time, but it’s healthy and safe for you. If it takes us 15 minutes to cook fresh food, how can we possibly deliver it to you in 10 minutes? While we continuously strive to improve our delivery times, we refuse to compromise on the health and quality of our food.
At Café IDlish, we take pride in saying, “We are known for good food and slow service.